Previously the whole world was divided into the period BC (Before Christ) and AD (Anno Domini) but now the world is divided into BC (Before Corona) and AC (After Corona). Before Corona, I rarely found time to watch television except for news or cricket matches. Even during commercials, my fingers were ready to swap to other channels. During the lockdown I had full 24 hours at my disposal, being a strict law-abiding citizen, I never dared to go out of my house. I stayed indoor and was literally under house arrest for more than 50 days and during those days only way to kill my time was to either read books or watch TV. These days advertisements not only promote their product but also empathy and sympathy. I saw an advertisement where a courier man will be delivering some goods to a family when the girl touches the parcel, the mother will object that fearing the pandemic. Immediately the daughter will request her mother to give a soap to the courier agent as he visits several places and has the chance of getting infected. Similarly in a tea advertisement, where an old man is afraid of the Corona affected man, but his better half will prepare a tea for the person, thus sharing her concern for the person. The above advertisements, within a few seconds had spread a great message of empathy and sympathy in just short span of time. Though the brands not being my favourite I decided to get and show my gratitude. Hence the statement of Leo Burnett on advertisement being, "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself” is justified.
T. Sivaram, Librarian,
SBOA Matriculation Higher Secondary School